# Client Stories

## Discover Real Brand Journeys

See how leading brands use Share of Model™ to understand AI perception, improve visibility, and drive results.

**Iconic Global Fashion Brand Achieves +38% Revenue Growth and 13x Incremental ROAS by Aligning with How AI Understands Product Quality**  
- Brand Perception   
- Asset Evaluation   
- Activation   
[Read Story](/content/stories/iconic-fashion-brand-ai-optimized-pmax-performance/index.html)

**MSC Direct Unlocks +45% Revenue Growth in 30 Days with AI-Powered Search Theme Optimization, Achieving 758% Incremental ROAS**  
- Brand Perception   
- Activation   
[Read Story](/content/stories/msc-direct-unlocks-revenue-growth-with-ai-driven-pmax-optimization/index.html)

**Gentle Monster Embraces AI-Powered Search Optimization with Share of Model, Achieving a +39% ROAS Increase During a Crucial Pre-Holiday Period.**  
- Brand Perception   
- Activation   
[Read Story](/content/stories/gentle-monster-elevates-campaign-performance-with-ai-driven-search-optimization/index.html)