Share of Model™ | Master Your Brand Visibility in AI Marketing

Are You Part of the AI Conversation?

Understand the signals that shape your brand’s AI footprint, and stay ahead of the competition.

Book your demo

The All-in-One AI platform

LLMs are changing how brands are discovered and recommended. Our modular platform helps you monitor perception, improve visibility, optimize assets, and activate insights - all in one place.

Brand Perception

Understand How AI Sees Your Brand - and Why It Matters
Discover how the most powerful LLMs (ChatGPT, Gemini, Claude...) describe your brand, products, and messaging compared to competitors. Share of Model™ reveals the sentiment, attributes, and associations that shape AI-driven brand perception - so you can align your positioning with what truly resonates in today's agentic web.

• Cross-LLM perception analysis
• Competitor benchmarking
• Sentiment tracking over time
• Brand attribute mapping
• Persona Insight Clustering

Search Visibility

Win the Battle for Generative Search
Your brand needs to be more than just searchable - it must be the AI’s answer. As search evolves beyond ten blue links into AI-generated answers, traditional SEO is no longer enough. Share of Model™ helps you adapt by tracking how your brand appears across Google AI Overviews, Perplexity, and other generative engines. Identify citation sources, key queries, and missed opportunities to optimize your presence across the new hybrid search ecosystem.

• AI Visibility Score
• Brand Mention Ranking
• Citation source analysis
• Topic & Query Generation
• Content gap analysis

Asset Evaluation

AI-Proof Your Creative Assets
Test how your creatives (text, images, videos) perform in front of LLMs before they go live. Our engine scores, compares, and recommends optimizations to boost performance in both human and AI contexts - ensuring your assets drive visibility and impact across every touchpoint.

• Multimodal asset testing
• AI Performance Scoring
• Creative Diagnostics
• Optimization recommendations
• A/B testing with AI models

Activation

Turn LLM Insights Into Campaigns That Perform
Don't just monitor - activate. Share of Model™ connects directly with your media and creative tools to turn AI-powered insights into real-time activations. Generate creative briefs, optimize paid campaigns, and measure impact - automatically.

• Pencil integration for creative optimization
• Google Ads campaign enhancement
• Automated brief generation
• Performance Continuous Feedback

Client Stories

Gentle Monster Embraces AI-Powered Search Optimization with Share of Model, Achieving a +39% ROAS Increase During a Crucial Pre-Holiday Period.
Luxury eyewear brand Gentle Monster leveraged Share of Model™ to uncover how AI understands its brand and products. These insights guided smarter search activations that turned perception into measurable performance gains.

Read the full Story

Benefits

Value That Adapts to Your Role

With dedicated value for brand, marketing, and SEO professionals, Share of Model™ bridges silos and turns AI insights into cross-team collaboration and performance.

Understand AI-Driven Brand Perception

See how LLMs describe your brand, products, and values—across multiple AI platforms.

Get Strategic Messaging Briefs

Use insights to align storytelling, PR narratives, and brand campaigns with real-world perception.

Benchmark Your Brand vs Competitors

Compare key brand attributes and identify where your positioning needs to evolve.

Clarify Your Strengths to Leadership

Build compelling internal reports with visual proof of brand leadership in your category.

Track Reputation Shifts in Real Time

Monitor sentiment evolution, tone, and key associations across time and models.

De-risk Brand Crises Before They Scale

Identify reputation risks early across AI environments before they spread to media or consumers.

Frequently Asked Questions

Who is Share of Model™ for?

We serve Brand Managers wanting to monitor perception, Marketing Teams looking to activate insights into campaigns, SEO experts adapting to Generative Engine Optimization (GEO), Growth and Acquisition teams seeking new demand signals, Content and Copy Strategists optimizing messaging for AI and humans, PR and Communications professionals managing reputation in AI-driven channels, and anyone needing to align brand visibility with how AI shapes recommendations.

Which AI models do you monitor?

We continuously track and analyze brand mentions and perceptions across the latest versions of leading Large Language Models such as ChatGPT, Claude, Gemini, Perplexity, LLama, and Deepseek. We also analyze Google’s AI mode and monitor AI Overview blocks that appear within traditional Google and Bing search results for certain queries. Additionally, our Search module captures classic rankings on Google and Bing, giving you a complete view of your brand’s visibility across both traditional search and generative AI environments.