InthePress

Explore articles, interviews, and thought leadership on Share of Model™ and AI marketing.

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June 2025

Forget What You Know About Search. Optimize Your Brand for LLMs](https://hbr.org/2025/06/forget-what-you-know-about-seo-heres-how-to-optimize-your-brand-for-llms)

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April 2025

Brands target AI chatbots as users switch from Google search](https://www.ft.com/content/9cc6cc0b-759f-4b8e-9ed1-9e32ad0fe22f)

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February 2025

Your most important customer may be AI](https://www.technologyreview.com/2025/02/19/1112076/your-most-important-customer-may-be-ai/)

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January 2025

Jellyfish Wants Brands To Know What ChatGPT Is Saying About Them](https://www.adexchanger.com/ai/jellyfish-wants-brands-to-know-what-chatgpt-is-saying-about-them/)

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December 2024

Marketers have a new audience to worry about — large language models](https://digiday.com/marketing/marketers-have-a-new-audience-to-worry-about-large-language-models/)

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December 2024

Jellyfish Launches SoM™ Platform, First-to-Market Solution to Track How LLMs Perceive Brands](https://mobilemarketingmagazine.com/jellyfish-launches-share-of-model-platform-first-to-market-solution-to-track-how-llms-perceive-brands-products-services/)

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August 2024

AI Brand Awareness - the new metric in town](https://martechedge.com/guest-column/ai-brand-awareness---the-new-metric-in-town)

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July 2024

Share of model™ is the new marketing measure for the AI era](https://www.marketingweek.com/tom-roach-share-of-model-ai-era/)

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April 2024

Inside an agency’s AI pitch to CMOs - how its technology creates ad concepts and analyzes brands](https://adage.com/article/digital-marketing-ad-tech-news/inside-brandtech-groups-ai-pitch-brands/2552926)

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March 2024

Progressive Marketers Are Tracking a New Metric: Share of Model](https://www.adweek.com/media/marketers-new-metric-share-of-model-llms/)