# OurPartners.TheirImpact.

Explore the agencies and technology companies integrating Share of Model™ into their client strategies to drive AI-led visibility and performance.

**From Share of Model to marketing performance: using AI visibility insights to improve PMax reach and performance**  
Share of Model can show how your brand is being surfaced across AI models. That is valuable on its own. But the commercial upside grows when those insights are connected directly to media execution, especially in Google’s PMax where granular query and audience intent can be difficult to optimise for in detail.  
[Read Article](/content/partners/from-share-of-model-to-marketing-performance-using-ai-visibility-insights-to-improve-pmax-reach-and-performance/index.html)

**Rufus changes the game for AI visibility on Amazon and now you can measure it**  
Rufus has been rolling out quietly across Amazon desktop and mobile experiences in multiple markets and, over recent months, the quality of the experience has improved significantly. What looked like an experimental assistant is now becoming a serious layer in how shoppers browse, compare and ultimately buy on Amazon. This is a commercial imperative you can’t ignore.  
[Read Article](/content/partners/rufus-changes-the-game-for-ai-visibility-on-amazon-and-now-you-can-measure-it/index.html)

**Attribute engineering for product-led categories: what to fix to win more AI recommendations**  
The founder of Lmo7 Agency provides a practical guide for fast-growing ecommerce brands on attribute engineering.  
[Read Article](/content/partners/attribute-engineering-for-product-led-categories-what-to-fix-to-win-more-ai-recommendations/index.html)

**Insights from The Lmo7 Agency**  
Stephen Honight, founder of The Lmo7 Agency, dives deep into how innovative ecommerce brands are operationalising Share of Model Platform.  
[Read Article](/content/partners/lmo7-agency-parternship/index.html)